Our story
One bracelet. One Tree.
EACH ONE OF US CAN MAKE A DIFFERENCE.
TOGETHER WE CREATE CHANGE.
The beginning
Our story begins in October 2019, in the wake of the Amazon rainforest fire crisis. The images of burnt trees, displaced animals, and smoke-filled skies coming through the news were overwhelming. We saw a world burning and asked, does anyone care?
We needed to act and to act fast, and so we decided that from that day every item sold in our store will plant one tree, no matter what.
Instead of looking on this time, we decided to act and make a difference. There was no turning back!
Our community
We saw that people actually cared about what we were doing to help the environment and wanted to pitch in. The fact that you like our bracelets so much is heart warming on it’s own, but to be able to get so many people together to help, that’s the real prize - that’s starting a change!
In January and February of 2020, our community stepped in again. Unable to stand by and watch as almost 1 billion animals were lost in the Australian bushfires, we created our Australian collection and pledged to help the burning continent. Thankfully the fires are now out but our pledge continues - We were able to plant over 50,000 trees in Australia to help fight the extensive habitat loss the country’s animal population has suffered.
Within days our community responded with overwhelming support, asking and commenting - “where can I buy that tree bracelet? I love the cause”.
Our Values
EACH ONE OF US CAN MAKE A DIFFERENCE TOGETHER WE CREATE CHANGE
Looking towards the future, we see the immense challenges facing us all. High carbon emissions and over
pollution are suffocating our planet. Decades old eco-systems are being torn down in a matter of months.
We have been exploiting mother Earth for too long, and we have to change. Evolve if you will, so that us and
future generations can continue and live a peaceful life on this beautiful planet we call home.
WHY TREES?
Acting as the very foundation for over 80% of terrestrial eco-systems, trees carry a huge weight on
their shoulders supporting our environment, both physically and mentally. Trees symbolize a strong bond
with nature, deep roots and a strong body. They are also responsible for cleaning the air we breathe and filter
the water we drink. Trees can make us feel better just by looking at them. They provide animals and humans food and shelter.
Trees are guardians of nature. Mother nature's angles on Earth.
Spread the word
We are on a mission to bring together the world’s biggest tree planting community.
In order to do that we hope to get as many people involved in tree planting as we possibly can.
We post articles from our blog as well as other spectacular content on our social feeds.
